When it comes to affordable makeup that delivers real results, European pharmacies are an underrated treasure trove. Many carry high-performing, budget-friendly brands that combine quality ingredients with everyday wearability. Whether you’re shopping in a large city like Paris or a small village in Slovenia, you’ll likely find local and international makeup lines that suit your skin, style, and wallet. Top brands make beauty accessible—and best of all, you don’t have to visit a department store to find them.
Catrice: Trend-Driven and Vegan-Friendly
Originating from Germany, Catrice is one of the most popular pharmacy makeup brands across the EU, especially among younger consumers. It’s known for offering trend-inspired products—like dewy foundations, bright eyeshadows, and setting sprays—at an extremely affordable price point. But what truly sets Catrice apart is its commitment to clean beauty. Many of its products are vegan, paraben-free, and formulated without microplastics.
Catrice updates its line regularly to reflect current makeup trends, such as soft matte lips or glassy skin. You’ll often find innovative textures and flattering tones that rival higher-end products, but at a fraction of the cost. Their foundations and concealers are especially praised for their shade variety and skin-friendly finishes, making them a go-to for makeup lovers on a budget.
Kiko Milano: Italian Quality with Fashion-Forward Style
Italy’s Kiko Milano blends style and skincare into a sleek, wallet-friendly package. While often available in standalone stores, their products are increasingly found in pharmacies and beauty sections across Southern and Central Europe. Known for its vibrant color palettes, bold lipsticks, and creamy eyeliners, Kiko caters to makeup enthusiasts who enjoy experimenting without spending a fortune.
Kiko also frequently releases limited-edition collections that reflect seasonal trends, giving shoppers a chance to try new looks without overcommitting. Despite the low prices, the packaging often feels high-end, and the formulations—especially for mascaras and eye shadows—are praised for their longevity and pigment payoff.
Bourjois: French Elegance for Everyday Wear
Bourjois is a longstanding French drugstore brand that brings classic Parisian charm to affordable makeup. Originally launched in the 19th century, Bourjois combines tradition with modern convenience, offering a wide range of complexion products, lip colours, and blushes designed for natural elegance. The brand is especially beloved for its lightweight foundations and silky powder blushes, which suit a variety of skin tones and types.
What makes Bourjois stand out in pharmacies across Europe is its refined aesthetic. The shades are wearable and flattering, designed to enhance rather than mask. Bourjois remains a favourite for those who want understated beauty with a touch of French sophistication—ideal for both workday polish and casual weekend looks.
Essence: Bold Looks on a Tight Budget
If you’re looking for makeup that’s youthful, colourful, and extremely affordable, Essence is your go-to. Also a German brand, Essence is often found beside Catrice in EU pharmacies and appeals to shoppers who love trying new products without feeling the pinch. Its mascaras are cult favourites, with several options rivaling high-end competitors in both volume and wear.
Essence frequently releases seasonal and themed collections, including collaborations with pop culture icons or local influencers. Despite its playful branding and teen-friendly pricing, many of its products—like lip liners, brow gels, and highlighters—receive consistently strong reviews. Cruelty-free and focused on fun, Essence proves that budget doesn’t have to mean boring.
A Smart Beauty Strategy
Shopping for makeup at pharmacies across the EU offers a smart and accessible way to update your routine without overspending. Whether you’re hunting for a foundation that matches your skin perfectly or trying a new lipstick for the season, these brands offer something for every skin type and style preference. The added bonus? You can often pick them up during your regular errands—no special trip required.
Plus, because many of these brands are rooted in European manufacturing standards, there’s often more transparency in ingredients and ethical practices. From vegan formulations to recyclable packaging, they allow consumers to make conscious choices while staying within budget.
Affordable Beauty, Locally Available
In a world flooded with influencer-driven beauty lines and premium price tags, it’s refreshing to find affordable, high-quality makeup close to home. EU pharmacies continue to serve as trusted sources for makeup that works—with no need for compromise. Whether you lean minimalist or love bold colour, these brands deliver products that help you look and feel your best.
By exploring your local pharmacy shelves, you not only support regional businesses but also gain access to well-made beauty essentials that respect your budget and your skin. Beauty doesn’t have to be expensive—it just has to suit you.